Challenge
Burger King asked us to design a new, fun look for their packaging, particularly packaging that could entertain consumers of all ages while they enjoyed their meals.

Solution
We used a series of memorable illustrations to give each package a distinct look that engaged the customer with the individual product and gave the packaging a refreshing look.

Result
Consumer feedback was very positive. Due to this success, additional promotions with other partners such as Domino’s (R) and Dannon (R) were soon to follow that year.