Challenge
Seagram’s asked us to create excitement and appetite appeal for their introduction of new fruit flavors to the wine cooler category.

Solution
While retaining the strong Seagram’s branding, we added the “fruit splash” and tropical colors to separate the various fl¬avors and add action to the cartons. The colors were carried throughout
the cartons, bottle labels and new ¬flavors.

Result
Seagram’s Wine Coolers led the marketplace for the first time and continues to show consistent growth.